TVBlog
by Adam Buckman, Featured Columnist
The idea of a British TV Golden Age comes to mind with the finale airing this coming Sunday of "Inspector Lewis" on PBS. Read the whole story
by Wayne Friedman
National TV ad spending rose 3.3% in the second quarter, driven by cable networks, which rose 6.5% during the period. Broadcast national TV was … Read the whole story
by Wayne Friedman
Automotive companies are dominating NBC's Olympic TV coverage so far. Four of the top ten Olympic spenders on NBCUniversal's NBC broadcast network and its … Read the whole story
by Wayne Friedman
Total use of TV, defined by all sources of "content inputs," was up 1% for 18-49 viewers in July. Overall TV use rose 2.6% … Read the whole story
by Wayne Friedman
With more than half the Olympics events completed -- through 10 days of TV coverage -- NBC Television Network is still well behind in … Read the whole story
by Laurie Sullivan
A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with consumers … Read the whole story
by Erik Sass
Hulu earned the No. 1 spot on the leaderboard thanks to the promotion of new programming. Engagement surrounding upcoming series 'Shut Eye' and 'Chance' … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The Olympics is probably the biggest show on earth. With the possible exception of the World Cup, it's the time when the highest number … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBCUniversal has been posting record ad revenue results at $1.2 billion during this Olympics, with another $30 million in recent ad deals since the … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Brands have their own torch to carry -- the one consumers pass from seeing a search ad to making a purchase. What are people … Read the whole story