TVBlog
by Adam Buckman, Featured Columnist
LeBron James puts in an appearance at the beginning of the premiere episode of "Cleveland Hustles" on CNBC, and then disappears, never to be seen again. Read the whole story
by Wayne Friedman
For the entire Olympics, overall prime-time household viewing grew 356% over regular-season July prime-time programming for those stations with home market Olympics athletes. Read the whole story
by Steve McClellan
The comScore write-down comes amid an internal financial audit at the measurement company, which has resulted in a sharp drop in its market value, … Read the whole story
by Aaron Baar
"Consumers are having problems figuring out the download procedures or remembering passwords," says GfK's David Tice "It's not as simple as just putting in … Read the whole story
by Larissa Faw
Developed with its agency, Allen & Gerritsen (A&G), the creative supports D&W's antibiotic-free product line Originals with a voiceover describing the quality of the … Read the whole story
by Karlene Lukovitz
The campaign targets both mainstream and Hispanic audiences, and aims primarily to woo younger consumers while also appealing to a broader age demographic. Read the whole story
by Laurie Sullivan
Veritone, a cloud-based artificial intelligence (AI) media technology company, said it has signed an agreement with Acacia Research, a patent investment group, for up … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
When "I Am Cait" became, as Perez Hilton noted, "I Am Cancelled," the demise, after only two seasons, of the series that chronicled Olympian … Read the whole story
COMMENTARY
by Joe Mandese
First Philippe Dauman. Then Larry Wilmore. Now Jim Gaffigan. Why has Viacom shown the door to three of its most talented men? Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Looking ahead, IHS Markit also says that by 2018, Netflix will have 100 million subscribers, and by 2020, Netflix will have 75 million subscribers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The top shared ads for these Olympics, like most of the ads for most Olympics, are just as earnest as the network packaging of … Read the whole story