TVBlog
by Adam Buckman, Featured Columnist
Next week will bring the annual mother lode of 9/11 commemorative TV shows, even more this year than last because of this year's anniversary -- the 15th. Read the whole story
by Wayne Friedman
Price is the most-mentioned feature of why consumers like Netflix -- cited by 59% of respondents. The second-most-mentioned reason is that family members can … Read the whole story
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by Philip Rosenstein
Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, announced Wednesday a partnership with programmatic TV ad platform … Read the whole story
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by Tobi Elkin
The GenZ group is one-third more likely to watch video on a phone each day than it is to watch video on TV. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumers like their streaming video services more than their cable services, according to a new study. But how long will the honeymoon last? Maybe … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Clearer than anything Including the drop off in Olympics viewing, the VMAs low Nielsens demonstrated a shift away from long-form live content to short … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." … Read the whole story
COMMENTARY
by Alison Hill, Columnist
I've heard it too many times to count: As I look for celebrities to help promote a brand's campaign, my client tells me, "We … Read the whole story