TVBlog
Maybe the key to selling a TV show is to make sure network executives are drunk. How else to explain the process behind approving the concept for "Son of Zorn," … Read the whole story
For the month of August, Trump pulled in $509.3 million in earned media compared to Clinton's $364.2 million. In recent days, Trump has kick-started … Read the whole story
Of all the issues the press has focused on during the first phase of the general election, the fact that both Hillary Clinton and … Read the whole story
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system -- TotalSocial for TV -- that will include offline conversations about … Read the whole story
NBCUniversal says the EVP of advertising sales of the NBC Sports Group -- in charge of the recent Rio Olympics, which brought in $1.23 … Read the whole story
The campaign provides custom-tailored communication to specific audiences based on their primary purchase motivations, Acura's Ed Beadle tells "Marketing Daily." Read the whole story
Samba TV announced Wednesday that it has partnered with MediaMath to provide advertisers with audience targeting tools and custom segmentation. Read the whole story
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YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other "inappropriate" content -- as it relates to advertisers. Recently … Read the whole story
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A writer calculates that a kid will miss 150 hours of commercials a year by watching ad-free SVOD services like Netflix. How will they … Read the whole story
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Audience targeting across screens and devices is essential to marketers. It's also challenging to implement. Semcasting CEO Ray Kingman looks at audience targeting through … Read the whole story
- COMMENTARY
Both the Democratic and Republican parties, in light of a higher likelihood of split-ticket voting in November, increasingly aim to pin opposition candidates to … Read the whole story
