While grazing through the channel lineup Sunday night, I wondered if my TV set was malfunctioning. It had stumbled on the "Miss America Pageant" on ABC, and for a moment … Read the whole story
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising … Read the whole story
Rapid growth of digital video ads has some new evidence: Higher performance versus display, text and other digital media formats. Read the whole story
There's Cam Newton channeling the brave and gentle bunnies of Watership Down for Under Armour. Von Miller and Aaron Rodgers pose as creative masterminds … Read the whole story
The Federal Communications Commission lacks authority for its new plan to enable consumers to stop renting set-top boxes, opponents say. Read the whole story
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story
"The 'Go Like A Pro' ads featuring Patrick Warburton represent National's most successful advertising in nearly a decade, and we attribute a lot of … Read the whole story
FOX's promotion of new TV show Lethal Weapon earned the brand the No. 3 spot on the leaderboard. The series, based on the popular … Read the whole story
Now the Federal Communications Commission not only wants to stop the requirement that around 100 million pay TV subscribers must pay rent for TV … Read the whole story
When it comes to hurdles on the way to broad implementation of programmatic TV, lack of sufficient infrastructure and national inventory providers' concerns about … Read the whole story