TVBlog
by Adam Buckman, Featured Columnist
Never let it be said that Harry Connick Jr. lacks charisma, talent, brains and good looks. He has all of them in abundance, and he put them to good use … Read the whole story
by Joe Mandese
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
by Wayne Friedman
Byrne, a 21-year veteran, departs after an upfront period where most broadcast and cable TV networks witnessed strong pricing and revenue gains. Fox did … Read the whole story
by Wayne Friedman
Hill's new responsibilities will include the management of marketing that supports A+E Networks' portfolio of brands and businesses, including brand strategy, consumer and business-to-business … Read the whole story
by Steve McClellan
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
by Sara Guaglione
The initiative, anchored by two Time Inc. brands that cater to younger audiences, is an effort to tap into cord-cutters' desire for original online … Read the whole story
by Joe Mandese
Media industry vet but relative Time Inc. newcomer Rich Battista has been named president and CEO, replacing veteran Joe Ripp. The company announced that … Read the whole story
by Steve McClellan
To help promote the debut of Cheetos Chicken Fries to the Burger King menu, the brand has enlisted its digital AOR Code and Theory … Read the whole story
by Karlene Lukovitz
The signature :30, "Cravings," asks, "Do you suffer from irritability, boredom, and chronic cravings?," as a voiceover promises that Mellow Mushroom's pizzas "are clinically … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Despite the ever-growing variety of traditional TV/video programming, there's still a rough consumer journey to find all that content. One of networks' bigger efforts … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I've watched every Presidential debate since Jimmy Carter and Gerry Ford met in 1976 (although sometimes I was watching through my fingers). I think … Read the whole story
COMMENTARY
by Jeff Sporn
As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Producer Rich Collier spends his days pedaling around the city to enlist pedestrians for an impromptu quiz show mainly about New York-centric subjects. It's … Read the whole story