Deep cultural divisions, hatred for the two candidates and the anticipation of a smash-up are all adding up to one thing: The potential for record-breaking ratings for Monday's first presidential … Read the whole story
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid -- in terms of the percentage of U.S. subscribers and higher consumer prices. Read the whole story
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
August saw a 40% increase in total TV ad spending -- $1 billion -- to a total of $3.5 billion spent on broadcast and … Read the whole story
Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television … Read the whole story
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that clients are now guaranteed 80% viewability rates. Read the whole story
Huge ratings are expected for the Presidential debates. But commercial availabilities during the event? Well, virtually none. That because Presidential debates are programmed mostly … Read the whole story
He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as … Read the whole story
Hulu says it wants big TV advertising dollars -- like those its owners get. Shouldn't surprise anyone -- but Hulu is owned by Walt … Read the whole story
The television advertising business is "at long last" beginning to see some of the change that's been anticipated for so long. But calling those … Read the whole story
"Free data plans allow customers to use more of the services that they want to enjoy," the CTIA tells regulators. Read the whole story