TVBlog
by Adam Buckman, Featured Columnist
The consensus of the post-debate pundits was that Hillary won. But was her victory as decisive as they said it was? Read the whole story
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by Wayne Friedman
In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). … Read the whole story
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by Wayne Friedman
Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups. For … Read the whole story
by Steve McClellan
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
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by Tobi Elkin
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has joined the company as chief marketing officer. Catto assumes the role previously held … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The most anticipated presidential debate in recent memory succeeded in presenting a panorama of distinctions between Hillary Clinton and Donald Trump. Much of the … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The so-called Golden Age Of Television usually refers to dramas. Hardly anyone has claimed we're also in a Golden Age of comedy. Indeed, the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Advertising Week brings out the studies. Zefr today analyzes the weird (and expected) places ads work well on YouTube..And the Video Advertising Bureau assures … Read the whole story
COMMENTARY
by Diana Gonimah, Columnist
With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation … Read the whole story