Television News Daily
Tuesday, September 27, 2016
  • Traditional TV Viewing Slips, But Dominates Video Use

    In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). ... Read the whole story

  • Cable Networks Lose Live GRPs To Consumer TV Tech

    Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups. For ... Read the whole story

  • IAB Launches New Certification Program For Buyers, Planners

    The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed ... Read the whole story

  • Tremor Video Names Jennifer Catto Chief Marketing Officer

    Video ad effectiveness provider Tremor Video announced that Jennifer Catto has joined the company as chief marketing officer. Catto assumes the role previously held ... Read the whole story

  • Debate Shows Candidates' Colors: Clinton Poised, Trump Rejects Facts

    The most anticipated presidential debate in recent memory succeeded in presenting a panorama of distinctions between Hillary Clinton and Donald Trump. Much of the ... Read the whole story

  • What's So Funny?

    The so-called Golden Age Of Television usually refers to dramas. Hardly anyone has claimed we're also in a Golden Age of comedy. Indeed, the ... Read the whole story

  • Who Sees That YouTube Ad? And Who's Really Streaming?

    Advertising Week brings out the studies. Zefr today analyzes the weird (and expected) places ads work well on YouTube..And the Video Advertising Bureau assures ... Read the whole story

  • Reaching Generation Z

    With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation ... Read the whole story