TVBlog
by Adam Buckman, Featured Columnist
A new ABC sitcom premiering Tuesday starts out appropriately for a show that should be flushed down the nearest toilet. You will learn more than you'll ever need to know … Read the whole story
by Wayne Friedman
The second Presidential debate did not post a new TV viewing debate record, but it did earn a preliminary Nielsen measured 66.5 million viewers. … Read the whole story
by Wayne Friedman
PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadium signage, digital media and uniform deals will grow 3.9% over a five-year … Read the whole story
by Sara Guaglione
The Vice News Web site has relaunched to coincide with the debut of its business site and premiere of Vice News' nightly news show. … Read the whole story
by Tanya Gazdik
Aflac is launching a campaign intended to educate Spanish-speaking consumers about how Aflac helps protect their pockets during unplanned medical events. Read the whole story
by Karlene Lukovitz
The brand said it's cutting its prices by 25% and investing $55 million in a particularly aggressive push designed to drive high sales volume … Read the whole story
by Erik Sass
The New York Comic Con teaser trailer for Marvel's Iron Fist earned Netflix the No. 4 spot on the leaderboard. The original series is … Read the whole story
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by editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact joe@mediapost.com by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The world is moving to more personal marketing/targeting from big media marketers. Now we have social media going in somewhat the same direction -- … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Focusing on the media channel choices within the many different platforms consumers have at their disposal, viewers consistently watch a relatively small percent of … Read the whole story
COMMENTARY
by Jon Last, Columnist
A mentor and former boss once framed a wonderful metaphor in urging me and others in our organization to strive for greatness. He spoke … Read the whole story