TVBlog
by Adam Buckman, Featured Columnist
A TV critic railed against three new CBS shows, but the viewing public has taken to them anyway. That TV critic was me, and the three shows are "Kevin Can … Read the whole story
by Wayne Friedman
C3 impressions among 18-49 viewers grew 3.2% in the third quarter of this year over the same period a year ago. NBCUniversal commanded the … Read the whole story
by Wayne Friedman
NBC senior ad sales veteran Dan Lovinger will be EVP of NBCUniversal Sports Sales Group. Lovinger, who had headed up entertainment sales for NBC … Read the whole story
by Joe Mandese
According to a presentation at MediaPost's TV Insider Summit, a liquor brand was the first to break into a programmatic TV ad buy on … Read the whole story
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by Wayne Friedman
Addressable TV efforts offer plenty of hope to marketers, and the proof is easy to track: Did they watch the show? Starcom MediaVest Group … Read the whole story
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by Sara Guaglione
He will lead video strategy for the publisher's eight brands, Vox.com, The Verge, Polygon, SB Nation, Eater, Racked, Curbed and Recode. Purcell will also … Read the whole story
by Aaron Baar
A TV spot depicts children suiting up for battle in the Star Wars universe in their imaginations while creeping through the hallways of a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube Red wants to be "uniquely" YouTube. But what is that exactly? The $9.99 month service is competing with Netflix, Amazon and Hulu, but … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Smartphones in hand (where else would they be?!), TV watchers have never been more eager to share their opinions across Facebook and Twitter. Indeed, … Read the whole story
COMMENTARY
by Fern Siegel
It's too easy -- and too whiny -- to scream "rigged election" when your side might lose. Politicians cannot claim the United States is … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FCC should move forward as soon as possible with an ambitious proposal to "unlock" cable boxes, dozens of organizations urge in a new … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
It feels like ages since the Billy Bush "Access Hollywood" tape of Donald Trump came out. It was actually 11 days ago. Since then, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Digital video does as good a job selling as it does building brand awareness. Many marketers believe that. Most still don't. Read the whole story