TVBlog
by Adam Buckman, Featured Columnist
A number of commentators have weighed in over the last few weeks with their opinions on why ratings for the NFL on TV have fallen by double-digit percentages this season. Read the whole story
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by Wayne Friedman
As a part of an overall restructuring, Viacom has announced company 20-year veteran Bob Bakish will be acting president/CEO of the company, succeeding Tom … Read the whole story
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by Wayne Friedman
Discovery Communications' advertising revenues sank 3.4% in the third quarter to $316 million. Big Rio Olympic spending and viewing on NBC, its stations and … Read the whole story
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by Philip Rosenstein
Programmatic TV adoption is on the horizon with multiple firms investing in real-time TV-buying capabilities. Still, "whatever happens in TV, it's not going to … Read the whole story
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by Sara Guaglione
The videos will air on A&E, Lifetime, History, FYI and Viceland. Articles, galleries, ad units and social media from the partnership will run on … Read the whole story
by Karlene Lukovitz
The campaign includes no offer or direct-response promotions. And because the content is meant to be fun, the digital buy is almost exclusively opt-in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stories with titles such as "You'll never believe what this celebrity looks like now." and "NFL players hot wives" are probably not the type … Read the whole story