by Wayne Friedman
Advertising revenue sank 5% for the 17 largest TV station groups in October versus the same results a year ago, per Pivotal Research Group … Read the whole story
by Wayne Friedman
The new service is set to launch in early 2017. The deal includes live and on-demand programming from Disney/ABC Television Group networks and ESPN … Read the whole story
by Wayne Friedman
The service Premion, a division of Tegna Media, aggregates advertising inventory from more 80 over-the-top (OTT) platforms including Roku, Sling, Xumo, TubiTV, NBC Sports, … Read the whole story
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by Wayne Friedman
CNN, because of the big election-year interest, continued to soar, up 54% over the same period a year ago. Total Turner revenue -- affiliate … Read the whole story
by Larissa Faw
In a spot called "Zeroes," Oklahoma City Thunder's Russell Westbrook delivers a monologue about putting aside last year's wins and losses to celebrate the … Read the whole story
by Barry Janoff
Said Chad Blankenship, SVP, marketing for Professional Bull Riders, "We felt the time was right to take advantage of the growth and momentum of … Read the whole story
by Sarah Mahoney
Burberry's new ad, running more than three minutes long, is filmed as a movie trailer. Called "The Tale of Thomas Burberry," it fictionalizes the … Read the whole story
by Erik Sass
NBA started the month on top of the leaderboard as the 2016-17 NBA season got into full swing. NBA's 165% increase in engagement was … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Five years ago, I had just subscribed to NetfIix and wrote an article for MediaPost explaining why I thought it was the best thing … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Adam Paulisick, chief product officer of Commerce Signals, sees a future where TV measurement can "show how someone shops, as opposed to the demographic … Read the whole story
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by Richard Whitman, Columnist
OK, to clarify, the work that won Devito/Verdi 11 Hatch Awards isn't really cheesy. It's only sort of cheesy in a sort of brilliant … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Watching more TV/video on your laptop -- or perhaps mobile devices? TV network executives are focused on where the advertising dollars are traveling. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
So many skinny bundles are coming. Will cable ever be the same Read the whole story