TVBlog
by Adam Buckman, Featured Columnist
A new study of TV viewing habits finds that the process of searching for and finding something to watch on TV (or some other video platform) is taking more and … Read the whole story
by Wayne Friedman
Now, in the late stage of the campaign, presidential candidates are doing some traditional marketing -- increasing spending with a greater share going toward … Read the whole story
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by Wayne Friedman
Current political advertising is gaining for CBS TV stations -- despite lower-than-expected political ad results from other TV station groups. "It will be a … Read the whole story
by Wayne Friedman
One of the most dramatic World Series games -- fought to the bitter end by two longtime-suffering baseball franchises -- did not disappoint in … Read the whole story
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by Wayne Friedman
During the third-quarter period, E.W. Scripps TV stations posted political spending of $26.9 million in 2016 compared to $4.3 million in 2015. The company … Read the whole story
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by Tobi Elkin
Tremor Video reported third-quarter earnings showing revenue down 1% for the quarter year-over-year to $41.3 million, but gross profits rose 6% to $18.6 million. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook has hit saturation with ad loads. To make matters somewhat worse, in late September, Facebook told major ad agencies and ad buyers the … Read the whole story
COMMENTARY
by Chris Walters, Op-Ed Contributor
Today, increased programming competition from digital-only competitors in with linear and video on demand (VOD) is forcing traditional broadcast companies to re-think strategies and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
New research from YuMe shows consumers are most receptive to online advertising they see between the hours of 3 am. to 6.am. Read the whole story