TVBlog
by Adam Buckman, Featured Columnist
There is precious little good behavior in "Good Behavior," the new drama series premiering next week on TNT that stars Michelle Dockery of "Downton Abbey." Read the whole story
by Wayne Friedman
CNN claimed its best election night among all TV networks in prime time as well as recording its best results in cable TV news … Read the whole story
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by Wayne Friedman
Former Cablevision Systems executives have acquired Analytics Media Group (AMG) through the new Dolan Family Ventures and formed a new audience measurement and analytics … Read the whole story
by Steve McClellan
A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As today. On the plus side, … Read the whole story
by Tobi Elkin
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story
by Sarah Mahoney
Paul Hayward, Sears' chief content integration officer, tells "Marketing Daily," "We've got a whole TV campaign breaking around Black Friday, and wanted to find … Read the whole story
by Sarah Mahoney
The TV spot, set to "Baby Boomerang," the infectious glam-rock classic from T. Rex, is intended to "show the magic that can happen when … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Polls of "likely voters" missed the boat. Predictive models were a bust. How did the polls get it so wrong? Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Many media personalities and outlets vicioulsy skewered Trump's candidacy. He got mad. Now, will he get even? Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
How will measurement and currency systems adapt to the obvious merging of TV and Internet connectivity? It's scary to think about - but what … Read the whole story
COMMENTARY
by Dan Jaffe, Op-Ed Contributor
It is likely that the political gridlock of the last three Congresses will be broken. What does a Trump presidency mean for the marketing … Read the whole story
COMMENTARY
by Devon Wijesinghe, Op-Ed Contributor
Tuesday night's election results have astonished the country. Even President-Elect Donald Trump and his supporters seemed surprised at the night's huge upset. For marketers, … Read the whole story