TVBlog
by Adam Buckman, Featured Columnist
The new NatGeo series aims to persuade viewers that the colonization of space, beginning with Mars, serves no less a necessity than ensuring the survival of the human race. Read the whole story
by Wayne Friedman
A month and a half into the new TV season and surprisingly, Fox -- by way of the World Series -- has led among … Read the whole story
by Joe Mandese
In what it described as a simplification of its management structure in the U.S. and Canada, GroupM promoted long-time research chief Lyle Schwartz to … Read the whole story
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by Tobi Elkin
Ad-tech provider Tremor Video announced that BBC Advertising has agreed to use its Seller Platform to support ad sales in multiple currencies. Read the whole story
by Larissa Faw
A new campaign for Xfinity from 72andSunny centers on a two-minute film, titled "Hooking Up Grandma's House," that begins with real-life grandparents reading tweets … Read the whole story
by Karlene Lukovitz
A video documenting the meal prep and dinner party resulting from the pairing of a young home chef with Jason Vincent is now being … Read the whole story
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by Aaron Baar
The spot will run on broadcast and cable sports networks, as well as other networks that one might connect to men and sports, such … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Like other producers of TV content, the NFL is looking into the possibility of cutting back on TV commercials -- as well as an … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Many California communities are considering slapping an tax on OTT services as a way to generate more income. Read the whole story
COMMENTARY
by Karlene Lukovitz
Entrenched methods and silos, as well as scale, budget, standardization and measurement limitations, must all be overcome before OTT can really take off, according … Read the whole story
COMMENTARY
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He loved the chase. He loved the adulation of the crowds. He did it on a fluke. He never thought he'd win. Read the whole story
COMMENTARY
by Aleck Schleider , Columnist
For decades, travel advertising efficiency was based almost exclusively on creative content. Over time, technology came into the fold and brought with it solutions … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T's decision to zero-rate video offered through DirecTV's app raises concerns, the FCC says. Read the whole story