TVBlog
by Adam Buckman, Featured Columnist
What will the future of TV be like? You may wonder if commercials are doomed. At the very least, they are under assault in a rapidly changing TV world. Read the whole story
by Wayne Friedman
Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about … Read the whole story
by Steve McClellan
The agency will oversee all aspects of MTV and MTV2 media planning and buying. The award comes amidst a number of changes at the … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
by Tanya Gazdik
"Though the bow's design and the campaign creative have evolved over time, the icon is still an essential part of this campaign," Lexus' Brian … Read the whole story
by Larissa Faw
A video is the centerpiece for a campaign to bring awareness to the assault on human rights being carried out by the government of … Read the whole story
by Erik Sass
The promotion of 'Beauty and the Beast' and 'Moana' earned Disney the highest Facebook engagement score and the the No. 8 spot on the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV news orgs take responsibility for errors. What about you, Facebook? Are you taking responsibility for any so-called news reports over the past six … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Cable ad spend at the national level did not make a significant impact on Donald Trump. However, Senate candidates benefited greatly from an increased … Read the whole story
COMMENTARY
by Scott Lahde, Op-Ed Contributor
It would be ridiculous for me to list even a single example of how consumers' trust of advertisers and advertising in general has been … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from Digitalsmiths and TiVo shows how much viewers would like a slimmer cable package, and how accepting they might be of … Read the whole story
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by The Editor
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
For the first time, children are spending more time online than watching tv -- meaning that transparent influencer vlogging is become increasingly important to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The cross-platform solutions player and big British broadcaster claim interactive TV advertising breakthrough on OTT devices. Read the whole story