TVBlog
by Adam Buckman, Featured Columnist
The questions a TV columnist is asked most frequently include: What is your favorite show? Do you like [insert show title]? And sometimes: Who have you met? Read the whole story
by Wayne Friedman
Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies' ownership. Read the whole story
by Wayne Friedman
Independent TV networks showed a sharp rise in national commercial impressions for the month of October. topping a year ago by more than a … Read the whole story
by Wayne Friedman
Though NFL viewership continues to take overall double-digit percentage drops through 11 weekends of the season, national TV advertising spending is down only slightly. Read the whole story
by Sara Guaglione
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-form, cross-platform digital video content for advertisers working with NBCU's content studio. NBCUniversal … Read the whole story
by Karlene Lukovitz
In addition to YouTube, the spot is also featured on the distillery's site and Facebook page. It is being supported with paid Facebook advertising … Read the whole story
by Erik Sass
Old Navy's "Fight Night starring Amy Schumer" commercial earned the brand the top spot on the leaderboard. 5 million YouTube engagements supported a 319% … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Politics have always been entertainingly porous. Every major advertising trade magazine and advertising business columnist has always had a viewpoint of politics in a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Most of the examples of live video Facebook and Instagram show seem deliberately ordinary and un-"live" worthy Read the whole story