TVBlog
by Adam Buckman, Featured Columnist
There is a vast swath of basic cable that is the TV equivalent of fly-over country -- you "fly over" these networks on the way to somewhere else. Read the whole story
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by Wayne Friedman
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party … Read the whole story
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by Wayne Friedman
All cable TV news networks had a strong November viewing period -- results that were largely expected due to the strong interest in the … Read the whole story
by Tanya Gazdik
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Aflac CMO Gail Galuppo tells "Marketing Daily." This effort switches things up. Read the whole story
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by Philip Rosenstein
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining the crucial importance of leveraging TV and digital video together in order to … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Addressable TV continues to heat up as a topic. It's exceptional media, but continues to be a small fraction of TV by spend. EMarketer … Read the whole story
COMMENTARY
by Alison Hill, Columnist
When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these … Read the whole story