TVBlog
by Adam Buckman, Featured Columnist
Finally, a cable network has come up with a promotional tagline that makes sense. The network is TruTV, and the tagline the network announced Thursday is: "Funny because it's tru." Read the whole story
by Wayne Friedman
Turner's TruTV is looking to be perfectly frank with its TV viewers in its on-air TV promos with a new campaign for its push … Read the whole story
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by Wayne Friedman
CBS is expanding its lucrative NFL content for its growing CBS All Access digital TV service with Sunday afternoon games, and next year will … Read the whole story
by Tanya Gazdik
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes. Read the whole story
by Karlene Lukovitz
Post is running a heavy TV schedule for a 15-second spot promoting the sweeps. Honey Bunches' social media channels are also spotlighting the sweepstakes … Read the whole story
by Larissa Faw
The VR campaign promotes the upcoming new series, "El Chema," a story inspired by real-life events involving a drug kingpin resembling El Chapo that … Read the whole story
by Erik Sass
Citibank tracked a 149% increase in digital engagement, thanks to a new commercial shared on YouTube which gained over 2 million views in 48 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
First-run movies coming into your home -- and this time movie studio companies mean it. Theater owners, what say you? Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Forget about Millennials. Anyone trying to understand the future of media and technology should observe what the children do. First of all, they talk … Read the whole story