by Wendy Davis
AT&T's proposed $85 billion merger with Time Warner will pave the way for consumers to more easily watch paid TV on devices of their … Read the whole story
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by Wayne Friedman
Video piracy is looking more legitimate to consumers -- and growing -- with sports content a big driver. Read the whole story
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by Wayne Friedman
Research shows that the heaviest viewers of broadcast network TV in 2007 are watching even more now --- and the lightest TV viewers are … Read the whole story
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by Wayne Friedman
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, with some of the highest offline word-of-mouth marketing results but low social media-online … Read the whole story
by Tobi Elkin
Programmatic media and tech firm Xaxis announced the promotion of Nicolas Bidon as global president, succeeding Brian Gleason, who previously led the agency. Gleason … Read the whole story
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by Thom Forbes
A Senate antitrust panel yesterday grilled the CEOs of Time Warner and AT&T about their proposed merger, focusing particularly on the impact a combined … Read the whole story
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by Tobi Elkin
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocean, an ad-tech software provider, to offer local broadcast buyers a mobile device … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"The television industry did not evolve with data collection as a critical component."FTC consumer bureau protection head Jessica Rich said Wednesday. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I conducted a survey of my Facebook friends (a surprisingly diverse group), just as a fun exercise. I asked four simple questions about their … Read the whole story
COMMENTARY
by David Wiesenfeld, Op-Ed Contributor
People-based targeting is a ready antidote. Systems built from the ground up around consumers are inherently "cross device" and are beginning to displace legacy … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The music business is essentially turning into one big cable network, getting money from digital media services by way of advertising revenues and subscription … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher … Read the whole story
COMMENTARY
by Bill Chamness, Columnist
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
What does original TV look like on Snapchat? Well, we're about to find out now that Turner has tapped Snap, Inc. to help develop … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As the ad industry defends itself against new kids' and junk food regulations by claiming to have "little impact," I'm wondering why brands should … Read the whole story