TVBlog
by Adam Buckman, Featured Columnist
Week after week, "Project Runway" accommodates a mind-boggling array of in-show sponsorships that is breathtaking to behold. Read the whole story
by Wayne Friedman
Now that he is President-elect, Trump's overall earned media value is $752.6 million -- up over 32% from his October's $568.5 million. Read the whole story
by Wayne Friedman
The 27-year veteran at the network, who ascended to president of advertising sales and marketing at the ABC Television Network, and headed up a … Read the whole story
by Wayne Friedman
TV shows see the lion's share of social media activity coming from tweets from their TV viewers. But when it comes to efficiency per … Read the whole story
by Larissa Faw
Stan Fields has been promoted to Chief Client Officer-New York and Eva Kantrowitz has been elevated to Chief Strategy Officer for brand development. In … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon cancelled its original TV show "Good Girls Revolt", based on the 1970 discrimination case at Newsweek, just weeks after starting up. Reports suggest … Read the whole story
COMMENTARY
by Bill Chamness, Columnist
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key themes for 2017. Read the whole story