TVBlog
by Adam Buckman, Featured Columnist
If "Communications" (with a capital "C") is supposed to be a profession, then it's amateur hour in some sectors of the publicity business. Read the whole story
by Wayne Friedman
The organizations will collaborate to produce and distribute Olympic sports and Olympic-themed programming on a year-round basis between the Winter and Summer Olympic Games, … Read the whole story
by Karlene Lukovitz
This year, the brand will "Skittlize" the Big Game with another 30-second "Taste the Rainbow"-taglined spot - this time created by London-based adam&eveDDB. Read the whole story
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by Tobi Elkin
Index Exchange on Thursday announced the launch of a header bidding solution for video. The ad exchange said the function aims to help increase … Read the whole story
by Erik Sass
Netflix secured a spot on the leaderboard thanks to a 22% increase in digital engagements. Netflix's YouTube promotion of its new Original Series, The … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
For several years now, I've been issuing in-depth reports on the impact of pre-season buzz in determining new series success - or rather, the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers have long made associations as to who watches what kind of show, getting much stuff right. But there is spillage -- and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
...And a new Interactive Advertising Report says 65% of them are "willing" to receive ads on IoT screens. Among the many IoT devices, smart … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ruth Gaviria, CMO of Entercom, intended to pursue a career in medicine after earning a degree in genetics. But, as she explained, "I became … Read the whole story
COMMENTARY
by Ben Spiegel, Op-Ed Contributor
I am sure when the media innovators came up with the idea of live video inside social platforms, they did not design it for … Read the whole story