TVBlog
I'm not a believer in sacred cows but will make an exception for "The Honeymooners" after the news that CBS has ordered a script for a new version of this … Read the whole story
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, … Read the whole story
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that … Read the whole story
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
The relaunched app introduces a new, responsive ad unit called ScrollView, replacing traditional interstitial inventory. Bloomberg's custom content will be redesigned to have more … Read the whole story
To help further spread the word about its Christmas Day schedule, an app from Musical.ly will enable people to lip-sync to the song while … Read the whole story
- COMMENTARY
Yes, sports networks are popular -- and lucrative. But with the rise of digital media's over-the-top platforms -- either from standalone networks, or packages … Read the whole story
- COMMENTARY
'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to … Read the whole story
COMMENTARYBrands and marketers may want to take a tip as to why people own smart or Internet-connected devices. The operative word here is useful. … Read the whole story
- COMMENTARY
Brands and marketers often overlook a key opportunity when targeting teens. The vast majority are focusing all their energy and dollars on social media … Read the whole story
- COMMENTARY
As the sports industry prepares for one of the biggest sporting events of the year, with Super Bowl LI heading to Houston on Feb. … Read the whole story
