TVBlog
by Adam Buckman, Featured Columnist
I'm not a believer in sacred cows but will make an exception for "The Honeymooners" after the news that CBS has ordered a script for a new version of this … Read the whole story
by Wayne Friedman
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, … Read the whole story
by Wayne Friedman
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that … Read the whole story
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by Wayne Friedman
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
by Sara Guaglione
The relaunched app introduces a new, responsive ad unit called ScrollView, replacing traditional interstitial inventory. Bloomberg's custom content will be redesigned to have more … Read the whole story
by Barry Janoff
To help further spread the word about its Christmas Day schedule, an app from Musical.ly will enable people to lip-sync to the song while … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Yes, sports networks are popular -- and lucrative. But with the rise of digital media's over-the-top platforms -- either from standalone networks, or packages … Read the whole story
COMMENTARY
by Jason Klein, Op-Ed Contributor
'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Brands and marketers may want to take a tip as to why people own smart or Internet-connected devices. The operative word here is useful. … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
Brands and marketers often overlook a key opportunity when targeting teens. The vast majority are focusing all their energy and dollars on social media … Read the whole story
COMMENTARY
by Jeff Urban, Columnist
As the sports industry prepares for one of the biggest sporting events of the year, with Super Bowl LI heading to Houston on Feb. … Read the whole story