by Tanya Gazdik
The Stinger takes Kia to another level, says Peter Schreyer, Kia president and chief design officer. "It's a special moment in my career, really," … Read the whole story
by Steve McClellan
A new study from Wunderman, the WPP digital agency, found that 79% of consumers ages 18-65 in the U.S. say brands must actively demonstrate … Read the whole story
by Sara Guaglione
Litton Entertainment specializes in children's television and family entertainment programming, including "Litton's Weekend Adventure" on ABC stations, "One Magnificent Morning" on The CW and … Read the whole story
by Steve McClellan
Swinand has been appointed North American CEO, effective immediately. The agency is also acquiring two firms that Swinand developed at his Chicago-based tech start-up … Read the whole story
by Karlene Lukovitz
In recent times and going forward, earned media are being given a more important place in Panera's strategic mix, Chris Hollander, head of marketing, … Read the whole story
by Erik Sass
Hulu secured the #9 spot on the Leaderboard thanks to its promotion of The Handmaid's Tale, premiering April 26th. A boost in YouTube views … Read the whole story
COMMENTARY
by
At an otherwise fractious and unpredictable time in American politics and media culture, former Fox anchor Megyn Kelly might be the only person around … Read the whole story
COMMENTARY
by Joe Mandese
The Holy War between America's Second and Fourth Estates escalated Sunday evening during one of Hollywood's holiest nights, when actress Meryl Streep dissed a … Read the whole story
by Joe Mandese
When George Schweitzer became head of marketing for CBS in the early 1990s, it was the most watched television network. A quarter of a … Read the whole story
COMMENTARY
by Brad Mettey, Op-Ed Contributor
As marketers, we have some responsibility for what "normal" looks like. Today, it's easy to be uncharitable to earlier progressive ads (most of them … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What does the consumer do to reconcile endless news reports that Obamacare will be repealed? Republicans blame previous congressional legislators for current, ever-higher health-care … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Medium, the writer-friendly online publication, is searching for another way to get around the same-old ad-driven media model. What are the solutions? Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix is notoriously careful with its viewer stats, but a Web site has put together some data suggesting what people in all 50 states … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The new year brings a new appetite for video services. According to a just-released report from market research firm Parks Associates,the demand for over-the-top … Read the whole story