TVBlog
by Adam Buckman, Featured Columnist
As Americans take in the inaugural festivities, their medium of choice will be tv, although the swearing-in will also be streamed. Good luck watching it there. For my money, TV … Read the whole story
by Wayne Friedman
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video … Read the whole story
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by Thom Forbes
Beating analysts' already high expectations, Netflix yesterday announced it had added 7.05 million subscribers in its final quarter for 2016, with more than 5 … Read the whole story
by Wayne Friedman
Financial content publisher Investopedia, owned by IAC/InterActive Corp, is starting a financial news microsite called, The Trump Economy, which focuses on the new president … Read the whole story
by Karlene Lukovitz
PowerBar, which helped pioneer the energy bar category three decades ago, is debuting the first multichannel campaign in a decade to support the launch … Read the whole story
by Erik Sass
Coca-Cola reached the leaderboard thanks to continued popularity of a TV spot in Spanish - "Coca-Cola: Senti el verano, senti el sabor". There are … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Since the advent of DVRs, there has been virtually no research (made public) on the "value" of original scripted series versus off-network repeats. This … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It isn't just TV networks looking to find the right formula. Pay TV distributors -- those who carry networks -- need to make tough … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Is it fair to pop off about a television show you've never seen? Must you remain silent at the water cooler when your colleagues … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix started streaming long before it was cool. Now it dominates the U.S. with sheer numbers and loyalty. The world awaits... Read the whole story
COMMENTARY
by Noah Dyer, Op-Ed Contributor
As the first mover in releasing its Super Bowl ad early, Intel has the distinction of setting the bar for this year's Super Bowl … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Lexus is the latest automaker to add itself to the advertising lineup of this year's Super Bowl, which is expected to garner more than … Read the whole story