TVBlog
by Adam Buckman, Featured Columnist
It's a sign of the times when a network makes a live-action series based on old Archie comics and it's not wholesome, but more like "Twin Peaks." Read the whole story
by Wayne Friedman
Advertising gains will rise because of new metrics, according to a new study that estimates ad revenue at basic cable networks grew 4.5% to … Read the whole story
by Wayne Friedman
Fox News Channel pulled in the best viewing numbers for the presidential Inauguration on Friday. Between 11 a.m. and 5 p.m., Fox pulled in … Read the whole story
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by Wayne Friedman
Digital media was again the star performer among all media categories -- but it was only up 13.3% for the year. Retail, telcos, and … Read the whole story
by Philip Rosenstein
A pro-Trump super PAC is running an ad for U.S. Attorney General nominee Sen. Jeff Sessions (R-AL) confirmation. Curious and highly unusual -- since … Read the whole story
by Karlene Lukovitz
The first Bud Light ad in the new, long-term creative platform ended up running during the NFC and AFC Championship Games -- the most-watched … Read the whole story
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by Tobi Elkin
NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based … Read the whole story
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by Wendy Davis
Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers -- as well as publishers and app developers -- … Read the whole story
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by Philip Rosenstein
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform powered by Tapad's device graph. Focused on cross-screen marketing technologies, Tapad will use … Read the whole story
by Aaron Baar
In a fortuitous (and strategic) bit of timing, the well-known battery brand has launched a new brand platform, "Trust Is Power," intended to show … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
White House press secretary Sean Spicer keeps insisting that if you add networks streaming numbers along with social media, Trump's inaugural was the most … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That … Read the whole story
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by Richard Whitman, Columnist
Rather than contribute to this annual rite of stupidity, Secret Weapon Marketing will support its client's efforts to turn Super Bowl Sunday's stupidity into … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Consumer advocates criticize Ajit Pai for his opposition to the net neutrality rules. But the News Media Alliance views the Republican as "an avid … Read the whole story