TVBlog
It's a sign of the times when a network makes a live-action series based on old Archie comics and it's not wholesome, but more like "Twin Peaks." Read the whole story
Advertising gains will rise because of new metrics, according to a new study that estimates ad revenue at basic cable networks grew 4.5% to … Read the whole story
Fox News Channel pulled in the best viewing numbers for the presidential Inauguration on Friday. Between 11 a.m. and 5 p.m., Fox pulled in … Read the whole story
Digital media was again the star performer among all media categories -- but it was only up 13.3% for the year. Retail, telcos, and … Read the whole story
A pro-Trump super PAC is running an ad for U.S. Attorney General nominee Sen. Jeff Sessions (R-AL) confirmation. Curious and highly unusual -- since … Read the whole story
The first Bud Light ad in the new, long-term creative platform ended up running during the NFC and AFC Championship Games -- the most-watched … Read the whole story
NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based … Read the whole story
Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers -- as well as publishers and app developers -- … Read the whole story
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform powered by Tapad's device graph. Focused on cross-screen marketing technologies, Tapad will use … Read the whole story
In a fortuitous (and strategic) bit of timing, the well-known battery brand has launched a new brand platform, "Trust Is Power," intended to show … Read the whole story
- COMMENTARY
White House press secretary Sean Spicer keeps insisting that if you add networks streaming numbers along with social media, Trump's inaugural was the most … Read the whole story
- COMMENTARY
Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That … Read the whole story
Rather than contribute to this annual rite of stupidity, Secret Weapon Marketing will support its client's efforts to turn Super Bowl Sunday's stupidity into … Read the whole story
- COMMENTARY
Consumer advocates criticize Ajit Pai for his opposition to the net neutrality rules. But the News Media Alliance views the Republican as "an avid … Read the whole story
