TVBlog
by Adam Buckman, Featured Columnist
Donald Trump's presidential campaign received more than twice the airtime last year on the network evening newscasts compared to Hillary Clinton's campaign, according to a newly released study. Read the whole story
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by Wayne Friedman
Altice USA, the owner of the U.S. cable operator formerly known at Cablevision Systems Corp., is launching a version of its European based news … Read the whole story
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by Wayne Friedman
National TV advertising revenue totals $4.15 billion across five networks -- Fox, NBC, CBS, ESPN, and the NFL Network -- according to iSpot.tv. This … Read the whole story
by Steve McClellan
W+K's New York office will handle the Fox Sports account. The office, led by managing director Neal Arthur, will lead efforts to elevate and … Read the whole story
by Sara Guaglione
Ozy CEO and co-founder Carlos Watson says the additional funding will allow the company to double its staff from 50 to 100. Ozy brands … Read the whole story
by Tanya Gazdik
The 30-second spot is the beginning of a three-year marketing campaign. It introduces the brand's first-ever spokesperson, "Yellow Tail Guy," and his sidekick "Roo," … Read the whole story
by Sara Guaglione
The company says "the personnel changes made were part of an effort to realign resources and create efficiencies in line with an evolving media … Read the whole story
by Karlene Lukovitz
The new Hidden Valley brand positioning reflects the reality that many consumers are already using the brand's various flavors of bottled ranch dressings in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Watching the NBA next season, you'll need to get a little closer to your TV screen if you want to get the full impact … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Facebook will begin giving more News Feed weight to longer videos, and less to shorter ones. That's a revolution in social media engineering. Read the whole story