by Tanya Gazdik
More than half of viewers say they'd be disappointed if the Super Bowl were broadcast commercial free, according to Burson-Marsteller's Fan Experience sports and … Read the whole story
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by Wayne Friedman
Cable news networks continue to see high viewership - nearly three months after the November election - in large part from initial dramatic moves … Read the whole story
by Tanya Gazdik
The spot concludes with a commitment from Audi on equal pay for equal work, because "progress is for everyone." The automaker calls it a … Read the whole story
by Sarah Mahoney
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude our ad from the Super Bowl, we continue to be excited about the … Read the whole story
by Karlene Lukovitz
The twist: The loud, extended hissing sound following the popping of the tab disturbs wild animals for miles around, causing the guy to try … Read the whole story
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by Tobi Elkin
Acxiom, a provider of so-called "people-based" marketing, said it has expanded its partnership with DataXu, a provider of programmatic marketing software, an arrangement that … Read the whole story
by Tanya Gazdik
KFC is bringing another colonel on board for its first Super Bowl spot. Billy Zane plays the new Georgia Gold Colonel, who appears to … Read the whole story
by Steve McClellan
The two-year old mobile game and app maker is spending a bundle, not just on the Super Bowl spot, but also on a lavish … Read the whole story
by Karlene Lukovitz
The brand, which also makes buns and other bread products, wanted to reach the largest audience possible with the news about the BBQ sauces, … Read the whole story
by Aaron Baar
"Consumers know what bad WiFi is. What we have to do is make them believe we can make it better," says Gaston Vaneri, SVP, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Forrester Research says cord-cutting has doubled to 6% in the last three years as consumers come to believe they can now cut without hurting … Read the whole story
COMMENTARY
by Ashley Deibert, Columnist
Ah, the Super Bowl-the annual arranged marriage between sports' most-viewed event and TV's single-most expensive ad slot. While brands are guaranteed an audience at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "Nova" campaign, called "Join Nova: Make Science For All," is seeking at least $1 million -- and perhaps up to $2.25 million -- … Read the whole story
COMMENTARY
by Scott Turner
With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FCC Chairman Ajit Pai took a step toward scuttling his predecessor's plan to require cable and satellite providers to make TV programs available via … Read the whole story
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by Richard Whitman, Columnist
On February 7, Comedy Central will unleash Detroiters, a show which stars two admen played by Sam Richardson -- of Veep fame -- and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Facebook wants to grab advertisers by leaping into video content in a big--as in long-form--way. That could be massively popular, and that's not necessarily … Read the whole story