TVBlog
by Adam Buckman, Featured Columnist
America's Twitterer In Chief took time from his busy schedule alienating close neighbors and stalwart allies to ask the nation to join him in a prayer for higher ratings. Read the whole story
by Wayne Friedman
After some major early-season double-digit percentage viewership declines due to the interest in the presidential election race and some NFL star quarterbacks being absent … Read the whole story
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by Wayne Friedman
Advertising from current digital platforms for local TV stations is expected to continue its rise, totaling around $1 billion -- about 5% for TV … Read the whole story
by Chase Martin
The Internet of Things may be welcoming TVs into the mix as the number of Internet-connected televisions approaches market saturation as consumers ditch TV … Read the whole story
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by Laurie Sullivan
Marketers like to think the $5 million spent for one 30-second Super Bowl LI ad will reap rewards down the road -- so what … Read the whole story
by Karlene Lukovitz
The ad marks the 30th anniversary of Spuds' first appearance, in Bud Light's Super Bowl XXI spot in 1987. The new Super Bowl ad … Read the whole story
by Larissa Faw
General Mills is joining the Goof Bowl Parade with its very own Annie's Bunny Bowl. The organic food brand developed the concept in-house and … Read the whole story
by Tanya Gazdik
The 90-second spot, now called "The Journey Begins," was revamped to show a Mexican mother and daughter embarking on a journey. The spot ends … Read the whole story
by Laurie Sullivan
The Magicians, which airs on the Syfy cable network, doubled down for Season 2 on YouTube to introduce the show to new audiences and … Read the whole story
by Erik Sass
The "Undercover: Great Answer - GEICO" YouTube commercial pushed Geico Insurance to the #2 spot on the leaderboard yesterday. Since releasing 3 weeks ago, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Donald Trump has a fixation on overall media brand awareness and is ridiculously sensitive about competition. So it shouldn't come as a surprise that … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Connected TVs have reached a large majority of U.S. Internet homes, according to a new report from The Diffusion Group. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As millions of people across the U.S. prepare for Super Bowl VI this Sunday, where will consumers' eyes actually be? Skittering from mobile apps, … Read the whole story