by Wayne Friedman
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, … Read the whole story
by Sarah Mahoney
Set within the context of the game, only a handful of ads, including the immigration-themed Anheuser-Busch's "Born the Hard Way" and 84 Lumber's "The … Read the whole story
by Joe Mandese
Super Bowl LI was the most "real-time" yet, both on and off the field -- as well as on and off TV. The game, … Read the whole story
by Wayne Friedman
The seasonal average for all NFL games on TV networks was up 6% to $499,095 for a 30-second commercial. In addition, Sunday afternoon/daytime games … Read the whole story
by Tanya Gazdik
The 60-second spot "Inside These Lines" was created by Translation and aired between the third- and fourth-quarter break, joining a 30-second spot from Grey … Read the whole story
by Wendy Davis
The new FCC Chair has closed an investigation into whether AT&T and Verizon violate net neutrality by their own video from consumers' data caps. Read the whole story
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by Wayne Friedman
RichRelevance customers can now leverage Nielsen audience data, analytics and technology for improved personalized shopper content, product recommendations and search results. Read the whole story
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by Thom Forbes
Tiffany & Co.'s CEO of two years headed for the door yesterday even as a low-key but well-received spot for its new spokeswoman, Lady … Read the whole story
by Tanya Gazdik
"Using the Super Bowl to generate awareness for a new brand or product is a tried-and-true advertising tactic, and this year proved it still … Read the whole story
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by Tobi Elkin
Tim Webster, chief strategy officer of The Exchange Lab talks about what lies ahead for programmatic TV, programmatic's relationship to artificial intelligence (AI), and … Read the whole story
by Laurie Sullivan
Michelin plans to debut an advertising campaign during Super Bowl LI that marks a significant shift toward real-world scenarios and human emotions, and away … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the … Read the whole story
COMMENTARY
by
You'd think the Super Bowl, with its powerfully muscled teams of gargantuas pounding on each other, might provide the perfect diversion from the nonstop … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Once again, no big whoops. It's getting a little hard to hype Super Bowl ads. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Brand strategy and research company BrainJuicer will be tabulating scientifically analyzed "live" viewer reaction to Super Bowl ads and reporting it, live, on Facebook, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Using YouTube views as a rough index of popularity, Anheuser Busch's "Born the Hard Way" ad for Budweiser was the clear winner with 20.2 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon Prime Video has earned big awards for "Transparent" and "Mozart in the Jungle." One analyst estimates Amazon has spent $250 million on original … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
So what if Super Bowl LI didn't really get started until the fourth quarter and kicked into high gear in overtime? Some advertisers took … Read the whole story
COMMENTARY
by Karlene Lukovitz
Previous columns have presented the benefits and limitations of addressable. It's time to turn some attention toward connected and OTT. Read the whole story