-
by Joe Mandese
Nielsen this morning said it has been accredited by the Media Rating Council to include "digital" measurement in its TV ratings, or what Nielsen … Read the whole story
by Wayne Friedman
The duration of the game -- three hours and 47 minutes, including halftime -- meant that total non-programming time accounted for 23% of the … Read the whole story
-
by Wayne Friedman
Twentieth-First Century Fox posted strong quarterly advertising as a result of political advertising and sports, specifically the World Series. But this didn't help its … Read the whole story
by Joe Mandese
Audience measurement giant comScore notified investors that its shares are at risk of being delisted from the Nasdaq stock exchange, given the publicly traded … Read the whole story
-
by Wayne Friedman
In the story "Digital, Programmatic Deals Drive Increase In Local TV Ads" (February 3, Media Daily News), total local TV advertising projections should have … Read the whole story
by Aaron Baar
"We want America to know we are dedicated to being a customer-centric company," CMO Jay Roth tells "Marketing Daily." "Some of the best ideas … Read the whole story
-
by Laurie Sullivan
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strategic Super Bowl LI ad plays, landing the brands in the top two … Read the whole story
by Larissa Faw
After revealing that 76% of its staff knows someone who has received treatment and/or is in recovery from addiction, Viacom is partnering with The … Read the whole story
by Karlene Lukovitz
The Kraft Heinz brand is also grabbing post-game attention by posting many of the funny audition tapes on its YouTube channel and other social … Read the whole story
by Erik Sass
Netflix's "Stranger Things 2 Super Bowl Ad" YouTube spot garnered 9.5M views between Sunday and Monday, helping the television streaming service climb to #2 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The New England Patriots came back from the biggest point deficits in history. The team's quarterback earned another MVP trophy from record-passing results. The … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ashish Thusoo, CEO and co-founder Qubole, previously ran Facebook's Data Infrastructure team. "Facebook was one of the earliest companies to capitalize on big data, … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Just in case you didn't process enough data from Super Bowl LI, ad-tech firm SourceKnowledge analyzed real-time data on the game, comparing this year's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The television is becoming part of the Internet of Things in a big way, in addition to the smartphone and all the new Internet-connected … Read the whole story