TVBlog
by Adam Buckman, Featured Columnist
If there are worse p.r. reps out there right now than Sean Spicer, I'd like to hear about them. The publicist for the president and his administration is a tough … Read the whole story
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by Wayne Friedman
The new ratings represent the audiences of linear TV programming viewed on computers and mobile devices. The deal also allows local stations to have … Read the whole story
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by Wayne Friedman
ESPN's advertising revenue was down "due to lower impressions and rates." In particular, ESPN only had three college football playoff games in the quarter … Read the whole story
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by Wayne Friedman
Turner gained 7% to $2.8 billion during the period -- with advertising revenue sinking 2%, due to declines at its international networks from unfavorable … Read the whole story
by Chase Martin
Although many TVs in U.S. households can connect to the Internet, many consumers are not opting to utilize that connectivity. Nearly a quarter (19%) … Read the whole story
by Tobi Elkin
More than one in four advanced TV campaigns use their own first-party data for targeting. That's one of the findings from a report by … Read the whole story
by Karlene Lukovitz
The TV ads debut on February 8 and will air on high-profile programming, including the Grammy Awards and during the NCAA Final Four. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many will question fact and fiction in Trump's two-week's worth of tweets, executive orders and press conferences. That's what keeps the viewer honest. But … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to a new survey from DemandWave, 82% of BtoB marketing execs say videos and blogs dominate their content worlds. But both are far … Read the whole story