TVBlog
by Adam Buckman, Featured Columnist
Welcome to TV 2017, in which futuristic TV shows depict a future world that in many ways is already here -- or, at the very least, possible. Read the whole story
by Wayne Friedman
Ferro will oversee all advertising sales for the company's domestic entertainment businesses. The effort, stated Ben Sherwood, co-chairman of Disney Media Networks and president, … Read the whole story
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by Wayne Friedman
The company said that while ratings were softer, it was positively impacted by higher pricing. Viacom added that domestic advertising did narrow its losses … Read the whole story
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by Wendy Davis
Comcast should stop touting its broadband service as the fastest in the country, the National Advertising Review Board ruled. Read the whole story
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by Tobi Elkin
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities to its cross-device platform. Read the whole story
by Tanya Gazdik
"Cord" will take over the YouTube desktop site on Feb.10 and a unique rendition of the song will be available for the first 10,000 … Read the whole story
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by Laurie Sullivan
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story
by Larissa Faw
Although the campaign, from Havas Latino, does have advocacy undertones, the company says it is not a political message. Instead, it is intended to … Read the whole story
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by Tobi Elkin
A survey of media planners by the Digital Place Based Advertising Association identified digital place-based and digital out-of-home media as key growth opportunities in … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness. For every … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional media needs to keep the positive news coming -- not just with praise about premium TV content that everyone wants -- but with … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
As recent events have shown, we are living in the age of feeling versus an age of reason. It's a time when people often … Read the whole story