TVBlog
by Adam Buckman, Featured Columnist
Viacom is openly acknowledging that six of its cable networks are worth more of the company's outlays in effort and investment than all the others. Read the whole story
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by Wayne Friedman
Fourth-quarter revenues were up 2% to $1.66 billion with net revenues sinking 37% to $160 million. Lower profitability was due to unfavorable comparisons to … Read the whole story
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by Wayne Friedman
The deal will involve talent and brands from across all A+E networks and franchises. A+E Networks' digital storytelling unit, 45th & Dean -- a … Read the whole story
by Joe Mandese
Counselor to President Donald Trump Kellyanne Conway turned endorser of Ivanka Trump's brand during a segment of Fox News' "Fox and Friends" Thursday morning. … Read the whole story
by Larissa Faw
Sutter Health is launching its first-ever brand campaign to answer the "why" behind healthcare and why they do what they do. Developed with agency … Read the whole story
by Erik Sass
Kia Motor's YouTube commercial, "Hero's Journey," which features Melissa McCarthy driving the eco-friendly 2017 Kia Niro model, tracked 17.7M views for over a week, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Key networks with higher viewership yield bigger revenue and bigger brand value overall. That's what gets pushed to the top of the heap -- … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Bill Day, who's led Tremor Videos from early days to IPO and beyond announces he's leaving. The ad tech firm reports some record earnings … Read the whole story