TVBlog
by Adam Buckman, Featured Columnist
There is a vast swath of basic cable that is the TV equivalent of fly-over country -- you "fly over" these networks on the way to somewhere else. Read the whole story
by Wayne Friedman
The top price for a 30-second announcement improved around 7% to an average price of around $2.1 million, according to analysts -- with a … Read the whole story
by Wayne Friedman
One major reason for the strong support is that public TV provides learning tools and free resources for teachers, parents, and others for use … Read the whole story
by Chase Martin
Millions of Internet-connected devices may currently be exposed to potential hacking. More than 178 million connected devices and systems in the U.S. are exposed … Read the whole story
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by Laurie Sullivan
Shorter ads seem to improve product recall, especially when combined with TrueView or Google Preferred campaigns. It's not clear whether YouTube made the decision … Read the whole story
by Larissa Faw
Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For the New Regency-produced theatrical thriller "A Cure for Wellness," 21st Century Fox create fake news sites as part of its overall digital marketing … Read the whole story
COMMENTARY
by Karlene Lukovitz
John Collins, managing director of broadcast and iTV at Media Storm, lays out the challenges he feels will need to be overcome in order … Read the whole story