A promising "watermarking" technology that would bind the ad industry's Ad-IDs with commercials and the programming content they run in has passed an important … Read the whole story

Scripps gained 9% in the period to $523 million -- above the 6% estimates for the cable network group, which includes HGTV, Food Network, … Read the whole story

With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story

When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night "Who is your hero?" he probably wasn't expecting the veteran quarterback … Read the whole story

"AT&T and Time Warner will create exciting new ways for consumers to enjoy video anytime, anywhere, and on any device," company executives said in … Read the whole story

A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together? Read the whole story

Near the end of January, Facebook made a short statement to try to discourage short videos. It said: "Longer videos that people spend time … Read the whole story