Television News Daily
Tuesday, February 21, 2017
  • Kantar Watermark Moves Step Closer To Becoming 'UPC Code For Media'

    A promising "watermarking" technology that would bind the ad industry's Ad-IDs with commercials and the programming content they run in has passed an important ... Read the whole story

  • Scripps Networks Scores High Q4 Advertising Results

    Scripps gained 9% in the period to $523 million -- above the 6% estimates for the cable network group, which includes HGTV, Food Network, ... Read the whole story

  • AOL Study Confirms A Mobile Movement For Video

    With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% ... Read the whole story

  • What This Year's Super Bowl Taught Us About Fan Engagement

    When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night "Who is your hero?" he probably wasn't expecting the veteran quarterback ... Read the whole story

  • AT&T: Time Warner Merger Will Benefit Consumers

    "AT&T and Time Warner will create exciting new ways for consumers to enjoy video anytime, anywhere, and on any device," company executives said in ... Read the whole story

  • Attribution: The Unfinished Business

    A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together? Read the whole story

  • The Facebook Search For Deeper, Longer Meaning

    Near the end of January, Facebook made a short statement to try to discourage short videos. It said: "Longer videos that people spend time ... Read the whole story