TVBlog
by Adam Buckman, Featured Columnist
There is much to like about new scripted series "Sun Records," including the story, the locations, the characters and the actors who play them. Read the whole story
by Wayne Friedman
Total national C3 commercial impressions fell 5.8% in January among adult 18-49 viewers, but climbed 1.7% in prime time, says Pivotal Research Group. Read the whole story
by Wayne Friedman
Dish added 28,000 subscribers, a positive gain from losing 12,000 in the fourth quarter of 2015. Dish Network, as of the fourth quarter, now … Read the whole story
-
by Wayne Friedman
Sinclair revenues climbed a massive 30% to $797.7 million -- with $113.2 million coming from political advertising. Political revenue in the same quarter the … Read the whole story
-
by Philip Rosenstein
Audience measurement and data management platform for over-the-top (OTT) and connected TV, Tru Optik, has partnered with LiveRamp to offer targeted OTT and connected … Read the whole story
by Sarah Mahoney
The campaign comes at a pivotal time for the company, as it intensifies its efforts to appeal to a customer base that is younger … Read the whole story
by Erik Sass
On Tuesday, Christian Dior uploaded a video promoting the brand's new fragrance, Dior Homme Sport, on its official YouTube channel. The commercial tracked 1.7M … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Different TV news networks may be like "dogs and cats living together" (thank you, "Ghostbusters") -- naturally fierce competitors. But now in the new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Advertiser boycotts of TV and/or the news media aren't new. But where does it go now -- with the auger of "fake news" clouding … Read the whole story
COMMENTARY
by David Baldwin
Hint: Oscars not so white. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Programmatic platforms join forces with TiVo and agency DWA Media to show how combining targeting, data, and programmatic TV deliver stronger customer engagement. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition that lets marketers track consumer viewing habits and preferences. Read the whole story