That socko finish certainly sent the big show over the top. It was a life-affirming moment, restoring one's faith that you're never too old to see something new. Read the whole story
The New York Times' newest campaign is a response to President Donald Trump's attacks on the newspaper, one of the many news outlets he … Read the whole story
Political advertising grew ninefold to $90.8 million versus $10.5 million, while retransmission fees rose 21.3% to $145 million -- all helping to lift revenues … Read the whole story
The Trump Administration's war on media accelerated Friday. The White House barred some of the nation's top news organizations from today's press briefing - … Read the whole story
Brandzooka, the automated media planning and buying platform backed by Madison Avenue renegade Alex Bogusky, closed a second round of funding and is on … Read the whole story
This weekend's Academy Awards telecast is arguably entertainment's biggest event. For the second year in a row, Comcast is looking to make it even … Read the whole story
As people continue to flock to lesser quality moissanite and cubic zirconia jewels, the Diamonds Producers Association (DPA) is introducing the first diamond marketing … Read the whole story
At 188 pages, this year's special issue for the Oscars is THR's biggest magazine to date. The issue is roughly half editorial and half … Read the whole story
Created by MullenLowe, the 60-second spot explores how people from different cultures and countries unite through simple human connections. Read the whole story
Winning an award for the superiority of one's wireless network is tough. Consumers don't really know (or care) what the ratings are, making it … Read the whole story
An annual tribute to all that is not real, by and for personas that are not real but inhabiting bodies that are, ahem, augmented … Read the whole story
A funny thing happened en route to the Oscars' move toward cultural irrelevance. OK, let's not go crazy. This Sunday evening, we will no … Read the whole story
Considering predictable declines to other TV network prime-time programming -- including scripted and non-sports unscripted programming -- one can bet little if anything will … Read the whole story
What do agency and media executives expect to happen in regard to so-called programmatic or advanced television deals during this year's television upfronts? We … Read the whole story
By using voice remote, an X1 user will be able to access YouTube just like a cable channel or browse through YouTube content alongside … Read the whole story
In 2021, Snap, Inc. will soak up ad revenues in the neighborhood of $2 billion to $3.4 billion, according to a fresh forecast from … Read the whole story