TVBlog
by Adam Buckman, Featured Columnist
It doesn't take a genius to come to the conclusion that the "Big Bang Theory" spinoff CBS announced Monday is a billion-dollar idea. It was one of the most concise … Read the whole story
-
by Wayne Friedman
A major point of contention is lifting the cap on the number of TV stations one company can own -- now at 39% of … Read the whole story
-
by Wayne Friedman
Mid-roll ads, which appear inside TV content, now have a 97% completion rate, according to a new study that spans all devices -- PC, … Read the whole story
by Steve McClellan
The selection followed a competitive pitch and will be led out of the Publicis UK office, with support from Publicis NY. Publicis and digital/social/content … Read the whole story
by Karlene Lukovitz
The new ad offers an energetic montage of Stoli drinkers engaged in activities meant to mark them as being as "bold, pioneering and original" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest … Read the whole story