TVBlog
by Adam Buckman, Featured Columnist
With Mr. T and Charo both competing in the new, upcoming "Dancing With the Stars" on ABC, this 24th edition of the show simply cannot miss. Read the whole story
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by Wayne Friedman
The prime-time viewership decline in broadcast was down 11% to 8.8 million, with cable down 10% to 16.6 million. Looking at total day declines, … Read the whole story
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by Philip Rosenstein
While Rachel Maddow's revelation of President Trump's taxes wasn't really as big a bombshell as many expected, viewers still switched over to MSNBC in … Read the whole story
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by Laurie Sullivan
If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number … Read the whole story
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by Tobi Elkin
Content discovery platform Taboola announced an alliance with Televisa, the largest media company in Latin America. Televisa will integrate Taboola's content recommendation platform with … Read the whole story
by Karlene Lukovitz
Throughout the tourney, the brand will run three humorous ads that dramatize the lengths to which it will go to make games more exciting … Read the whole story
by Karlene Lukovitz
The campaign looks to build on the positive reaction to Kraft Mac & Cheese's seamless year-ago transition to a "clean," no-artificial-ingredients reformulation. Read the whole story
by Erik Sass
On Tuesday (3/14), Netflix shared a YouTube video promoting Dave Chapelle's two stand-up specials, both premiering on March 21st. The video generated 1.1M views … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I often see data that shows DVR usage is not that significant across the entire day, accounting for less than 10% of total rating … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV stations group have a big wish -- to be a bigger TV entity. Not just focusing on local TV consumers, but a national … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A Reddit user has produced fascinating charts showing how the "most subscribed-to" YouTube channels have evolved since 2006. What a short strange trip it's … Read the whole story