TVBlog
by Adam Buckman, Featured Columnist
On Facebook, everybody's lives are swell and peachy keen. In short, Facebook does not reflect reality. Read the whole story
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by Joe Mandese
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
by Sara Guaglione
Meredith has raised its full year and third-quarter 2017 earnings outlook, in light of strong digital advertising in its National and Local Media Groups, … Read the whole story
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by Laurie Sullivan
Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional … Read the whole story
COMMENTARY
by Karlene Lukovitz
Contrary to some industry perceptions, Magna Global is not "anti" linear television, says Brian Hughes, SVP, audience intelligence and strategy for the IPG Mediabrands … Read the whole story
COMMENTARY
by Rachel Williamson , Op-Ed Contributor
The demand for digital video is immense, and continuing to gain momentum. Where TV was once the sole source for video content, consumers now … Read the whole story