TVBlog
by Adam Buckman, Featured Columnist
ABC's new show "Imaginary Mary" contains at least two cliches so often used in shows like this: the dreaded narrator and the frantic breakfast. Read the whole story
-
by Wayne Friedman
The entire media market was flat versus February a year ago. Overall areas of gain include digital media, TV and cable TV. Read the whole story
by Joe Mandese
After crashing seasonally in January, demand for U.S. advertising soared to an all-time high for any February on record, according to the latest monthly … Read the whole story
by Joe Mandese
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
by Wayne Friedman
Research says North America pay TV revenues -- subscriptions and PPV -- peaked in 2015 at $108.58 billion. Revenues are forecast to fall by … Read the whole story
-
by Tobi Elkin
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
by Tanya Gazdik
"It's been incredible to see the response from our network since we started the 'Homes for Dog Project,'" Coldwell Banker's Sean Blankenship tells "Marketing … Read the whole story
-
by Philip Rosenstein
Data science and technology company 4C Insights on Monday launched 4C TV, a software-as-a-service (SaaS) suite of tools for for planning, buying and measurement … Read the whole story
COMMENTARY
by
As the self-appointed president of the "Maniacs for Mad Men" club, I'm always on the lookout for a worthy successor. I don't want to … Read the whole story
COMMENTARY
by Joe Mandese
The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Concerns overall about digital media -- including fraud and viewability -- were the highlight of last year's upfront -- and this year's, too. For … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Sling TV 's diving into programmatic advertising with Adobe. Sling will team up with Adobe's Advertising Cloud to enable marketers to bid in real … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Charter planned a hiring spree and broadband expansion years ago, but that didn't stop President Donald Trump from touting the news. Read the whole story