TVBlog
In New York, ads for Spectrum cable have become a ubiquitous part of the local TV experience. They seem to be aimed at building image- and brand-awareness for this new … Read the whole story
Nielsen says there was an 18% gain in news media consumption in 2016 over the year before -- to 72.5 billion minutes. Adults 18 … Read the whole story
The new company will provide a turnkey addressable video solution for brands and agencies, including addressable video planning, implementation and campaign measurement. Read the whole story
Marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR). Read the whole story
Since the Presidential election last November, despite some recent leveling off in stock prices, media/entertainment companies continue to outperform broader indexes. Read the whole story
"This campaign is bigger and broader than any we have launched previously," Realtor.com's Andrew Strickman tells "Marketing Daily." Read the whole story
- COMMENTARY
At its annual Cinema-Con trade show, movie-studio executives mulled the idea of selling new theatrically movies through "premium" video on demand services on big-screen, … Read the whole story
- COMMENTARY
Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that … Read the whole story
- COMMENTARY
Research has shown that customers' final decisions are not the direct product of the reasoning process; in fact, emotions drive Baby Boomers in their … Read the whole story
- COMMENTARY
Netflix has quit letting you assign "star ratings" to the shows you watch. Instead, a viewer can give a thumb's up or a thumb's … Read the whole story
