TVBlog
by Adam Buckman, Featured Columnist
The new "Prison Break" is being billed by Fox as an "event" series, which means it intends to tell its new story over the course of this season. Read the whole story
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by Wayne Friedman
Advertising execs say more ads per screen -- and diverse ads -- are needed, as part of a study that contends the lack of … Read the whole story
by Larissa Faw
The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Oreal USA, speaking at the 4As conference. "You can grab attention without risking … Read the whole story
by Joe Mandese
Nearly half of ad executives surveyed recently about their advertising plans for "fake news" said they either don't care or do not know what … Read the whole story
by Sarah Mahoney
The point of the project is to "get past all the male-dominated imagery, the male heroes, the male experts, to shine a light on … Read the whole story
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by Tobi Elkin
AOL has launched its programmatic TV buyer platform, ONE by AOL: TV, in Australia, in partnership with Multi Channel Network (MCN), a media sales … Read the whole story
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by Wayne Friedman
Big deal-makers in the first quarter of this year included WPP Group, who made eight deals and Live Nation with five. Digital media/commerce deals … Read the whole story
by Philip Rosenstein
The traditionally Republican Georgia 6th is in the midst of an ad blitz from Republicans, trying to derail the Democratic challenger. The special election … Read the whole story
by Barry Janoff
The alliance was highlighted during an MLB media event in the New York Mets Citi Field, attended by Sandy Douglas, president for Coca-Cola North … Read the whole story
by Aaron Baar
A new commercial features the well-known "Gutterballs" dream sequence from the movie, in which the main characters (played by Jeff Bridges and Julianne Moore) … Read the whole story
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by Wayne Friedman
Concerning the story "comScore Uses Home Panel To Measure Connected Devices," (Media Daily News, March 9), comScore's Total Home Panel is not derived from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reports suggest Apple is looking to reinvent that bundle -- kind of -- by including "premium" ad-free TV networks, such as HBO, Showtime and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
After years in TV and film production, Wendy Dutwin, founder and head of Limelight Media, soon realized that there was a special role for … Read the whole story