TVBlog
Sometimes, the time is right to just end it. That -- as much as these advertiser defections and accusations of sexual harassment -- is a big reason why Fox News … Read the whole story
AMC Networks took a hit on its stock in early Monday trading after a analyst downgraded the TV network group, given falling ratings with … Read the whole story
CBS surged with March Madness, but for the season, NBC is still solidly in front among key advertisers' 18-49 viewers, with a 2.2/8 rating. Read the whole story
Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal … Read the whole story
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
"Believe in Food" integrates the company's foundational brand "manifesto," which declares that good food can be a source for good in the world and … Read the whole story
Kelley Blue Book is offering instant cash for car shoppers who are ready to trade or sell their current vehicle, while Autotrader is kicking … Read the whole story
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There are always TV marketers that love a big TV rating -- no matter what. The downside? A show with some baggage will have … Read the whole story
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It's time for a gut check. There are those who saw the spot as somehow exploitative and/or trivializing of serious social issues, such as … Read the whole story
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In February, YouTube unveiled a new OTT streaming, with 40 cable networks streaming live for $35 per month, including ESPN, Disney and others. Read the whole story
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Vivendi, which now owns Dailymotion, is on the prowl for advertiser support, and possibly, a deal with a telco or two. Read the whole story
