TVBlog
by Adam Buckman, Featured Columnist
Sometimes, the time is right to just end it. That -- as much as these advertiser defections and accusations of sexual harassment -- is a big reason why Fox News … Read the whole story
by Wayne Friedman
AMC Networks took a hit on its stock in early Monday trading after a analyst downgraded the TV network group, given falling ratings with … Read the whole story
-
by Wayne Friedman
CBS surged with March Madness, but for the season, NBC is still solidly in front among key advertisers' 18-49 viewers, with a 2.2/8 rating. Read the whole story
by Joe Mandese
Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal … Read the whole story
-
by Tobi Elkin
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
by Karlene Lukovitz
"Believe in Food" integrates the company's foundational brand "manifesto," which declares that good food can be a source for good in the world and … Read the whole story
by Tanya Gazdik
Kelley Blue Book is offering instant cash for car shoppers who are ready to trade or sell their current vehicle, while Autotrader is kicking … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There are always TV marketers that love a big TV rating -- no matter what. The downside? A show with some baggage will have … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's time for a gut check. There are those who saw the spot as somehow exploitative and/or trivializing of serious social issues, such as … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In February, YouTube unveiled a new OTT streaming, with 40 cable networks streaming live for $35 per month, including ESPN, Disney and others. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Vivendi, which now owns Dailymotion, is on the prowl for advertiser support, and possibly, a deal with a telco or two. Read the whole story