TVBlog
by Adam Buckman, Featured Columnist
Everywhere I looked, I wasn't there. This has happened time and time again for years, every time someone publishes a list of the most powerful people in media. The latest … Read the whole story
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by Wayne Friedman
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud -- the big in-store/consumer purchasing data service -- to provide data-driven … Read the whole story
by Adam Buckman
The cable network, once the TV Guide Network until it was relaunched as Pop in January 2015, has added 58 new national advertisers, expanded … Read the whole story
by Karlene Lukovitz
The ad aims to build awareness of Chipotle's claim that it's now the only national chain to use "no added colors, flavors or preservatives, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are plenty of innovations surrounding the Internet of Things and Burger King just created another one. The fast food giant created a 15-second … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Tim Cook once opined "The Future of TV is Apps" and those words were proudly displayed on a screen behind him when he introduced … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Potential new writer's strike could have some consequences for the TV advertising industry - But this time around, much more mature businesses -- like … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Nielsen just released its quarterly "Total Audience" report, which provides an overview of the television landscape. The headlines that accompany these reports are often … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The television ad industry knows that big change is afoot. Ratings are declining, audiences are fragmenting, digital competition is fierce, and agencies and advertisers … Read the whole story