TVBlog
by Adam Buckman, Featured Columnist
If you're among the millions who loved James Gandolfini and were shocked and saddened by his sudden death in 2013, the arrival of this show is not great news at … Read the whole story
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by Wayne Friedman
ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spending data and forecasts. The deal will track a station's position in the … Read the whole story
by Adam Buckman
National Geographic's upfront emphasized its partnerships with A-list content creators and promoted the synergies the company has built between its TV networks and world-famous … Read the whole story
by Joe Mandese
The truth will be a little less hard to find beginning today as "The New York Times" breaks the next flight of ads in … Read the whole story
by Tanya Gazdik
"As an online influencer, Prince Ea continuously challenges his audience about the way we think about heritage and our own roles in society," MyHeritage's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Imagine if TV stations groups could, through ownership of VHF and UHF, get coverage of around 70% of U.S. TV homes -- TV network-like … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
ColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebox, a metadata provider that helps consumers find OTT content. Together, they strengthen … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers may be connecting various smart devices and appliances in their homes, but it's nothing compared to the number of Internet-connected TV devices. The … Read the whole story